Use of Social Media for Women Entrepreneurship (With Special Reference to Bhopal)

Use of Social Media for Women Entrepreneurship (With Special Reference to Bhopal)

Neel Rai (LNCT College, Bhopal, India) and Rajeev Sijariya (Chhotu Ram Institute of Engineering and Technology, Meerut UP, India)
Copyright: © 2020 |Pages: 9
DOI: 10.4018/IJRCM.2020010102

Abstract

This article describes the role of social media in the empowerment of women entrepreneurs. Through survey analysis, the researcher will explore the role social media plays for women in business in India. This research has studied the utility of social media for women entrepreneurs. This is done by using a grounded theory approach to data analysis. The findings show that social media has had an overall positive impact on the lives of women entrepreneurs.
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Objectives

  • To know the use of social media for women Entrepreneurs.

  • To identify the role of social media as tool for Business among Women.

  • To know the challenges faced by women entrepreneur on social media.

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Social Learning Theory

In this theory, Albert has defined the format of teaching socialism that are both positive and negative. This theory is accurate in 'Studying the usefulness of social media for women entrepreneurs', because social media is meant to connect people to each other.

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