Cultural and Technological Influences on Global Business

Cultural and Technological Influences on Global Business

Bryan Christiansen (PryMarke, LLC, USA), Ekaterina Turkina (HEC Montreal, Canada) and Nigel Williams (Bournemouth University, UK)
Indexed In: SCOPUS
Release Date: April, 2013|Copyright: © 2013 |Pages: 635
ISBN13: 9781466639669|ISBN10: 1466639660|EISBN13: 9781466639676|DOI: 10.4018/978-1-4666-3966-9


Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets.

Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Advertising Polysemy
  • Business Intelligence
  • Case Studies (Australia, Oman, Vietnam)
  • Communicative Strategies in Transnational Research Teams
  • Culture and Market Expansion
  • ERP systems
  • Human Resource Management
  • Industrial / Organizational Psychology
  • Innovation
  • International Diversity Management
  • Knowledge Management
  • Leading Virtual Teams
  • National Culture on International Business Development
  • Performance Measurement in Manufacturing Firms
  • Qualitative Research Methods
  • Strategic Planning with Artificial Intelligence
  • Websites Interaction

Reviews and Testimonials

Recommended - This work provides an important reference book for various users including scholars, business executives, practitioners and university students, who are concerned with marketing products and services across different cultures leading to team innovations.[...] The book is expected to have important impact on cultural and technological features of national and international business involvements. This book will pave way to the publication of many papers and especially books in the future and it will play an important role as a basic reference along the topics in its content.

– Dr. Zekai Sen, Istanbul Technical University, Turkey

Overall this book is a project where academia from all sides of the globe participated and covered a good number of locations in their research. [...] Likely to play the role of a rich reference book in advanced studies on the treatment of the issues and themes it is offering.

– Dr. Rituparna Das, National Law University Jodhpur, India

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Bryan Christiansen is the Chief Executive Officer of Tactical Systems, LLC in Indiana, USA. A former business lecturer at universities in Turkey, Russia, and the USA, he has traveled to 41 countries where he has conducted international business since 1985 in multiple languages and various industries with Global 500 firms and smaller. Christiansen received his Bachelor of Science degree in Marketing at the University of the State of New York in 1996 and his MBA degree at Capella University in 2003. The author of 20 Reference books on business, economics, and psychology, he is currently working on his Doctor of Business Administration degree at Middlesex University in London, England and is expected to graduate in 2020.
Ekaterina Turkina has been with HEC Montreal in Canada since 2010. Her main research areas are state business relationship, inter-firm networks, and socio-cultural and politico-economic factors in international business. She teaches various courses in the domain of international affairs such as international management; multinational firms, culture and human resources; global governance and she is actively involved in research group in international affairs (GRAI). Dr. Turkina has also extensive experience working in international organizations including International Marketing Solutions, American Councils, and Council of Europe. She holds a Master of Arts and a PhD degree from the Graduate School of Public and International Affairs at the University of Pittsburgh.
Nigel L. Williams is a Senior Lecturer in Project Management in the Business Systems Department at the School of Tourism at the University of Bournemouth. Nigel completed a PhD in 2010 at the Institute for Manufacturing, University of Cambridge in the United Kingdom where he examined the international evolution of Small Manufacturing firms from Trinidad and Tobago. His current research interests include SME Production Systems, Organizational Project Management and Festival Internationalization. Before joining the University, Nigel worked for 15 years as an Engineer, Project Manager and Business Consultant for organizations in the Caribbean Region. A member of the Project Management Institute, he holds the Project Management Professional (PMP) certification along with the Prince 2 qualification.