With the ever-increasing pressure and rivalry in the global business environment, businesses must develop sustainable practices that set them apart from the competition. Innovation and creativity are critical aspects of business that must be implemented in all areas for companies to not only survive but thrive.

Embracing Business Sustainability Through Innovation and Creativity in the Service Sector provides comprehensive research about sustainable business through innovation and creativity in the service sector and aims to contribute to the knowledge of various sustainable business practices. Covering key topics such as tourism, hospitality, wealth creation, and entrepreneurship, this premier reference source is ideal for business owners, managers, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Banking
Business Sustainability
Digital Transformation
Entrepreneurship
Events
Hospitality
Management
Service Industry
Tourism
Transformational Leadership
Wealth Creation

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Editor/Author Biographies

Pankaj Tyagi is an accomplished academician, researcher, and consultant. He is presently working as Professor at Chandigarh University, Mohali, India. Dr. Tyagi is an alumnus of Hemwati Nandan Bahuguna Garhwal University (Central University) and Kurukshetra University. He has over 2 decades of experience in the industry, teaching, training, consultancy, and expertise in destination management, travel process and disruptive technologies. He has published over 40 research papers in international journals indexed in the quality database and authored/edited 10 books with premium publications Like IGI-GLOBAL, Emerald Publications, CRC, Apple Academic Press and many more. He is a reviewer for many international tourism, management, and technology journals. His area of expertise is Travel Technologies, Sustainable Development Goals, Disruptive Technologies, Community Based Tourism, Meaningful Tourism, Hospitality Operations, Events and Festivals, Digital Innovation in Service Sector etc.

Vipin Nadda is working as Lecturer and Programme Manager (Postgraduate-Tourism & Hospitality) with University of Sunderland in London. Some of his previous responsibilities involved Lecturer for tourism and hospitality management at Oxford House College, London and Kurukshetra University in India. He also freelance as 'consultant' for University of East London, Confederation of tourism and Hospitality, Anglia Ruskin University, BPP University and Cardiff Metropolitan University. He has more than twenty years of experience in education, Industry and research and besides PhD in tourism, also written book Chapters, published two books and attended and presented papers in various international conferences/seminars. As an experienced academician, he has been Lecturing/teaching a variety of subjects ranging from, Strategic tourism development, Destination branding, global tourism, sustainable tourism development, hospitality management studies, Tourism Marketing and International Hospitality Marketing, Marketing strategy, International business environment, Applied Research Methods, supervising MBA, MSc, and PhD Dissertation projects in UK as well as overseas. Dr. Nadda has been also actively involved in development of Programme at different awarding bodies. He has been working with confederation of tourism and hospitality awarding body based at London as an exam board member, external examiner and assessor for last seven years and has helped to develop level-5/6 qualifications for them which are Ofqual recognised and delivered globally. Also, developed level-5/6 qualifications for global examination board, University of East London and assessment for undergraduate and postgraduate tourism and hospitality qualifications for University of Sunderland. He has international exposure having taught students from various nationalities which evidences his adaptability, diversity and multi-levelled skills.

Vishal Bharti is currently working as Additional Director, in dept. of CSE. Previously he has worked as Professor and Head in Department CSE, School of Computing at DIT University, Dehradun. He has also worked as Professor and Head in AIT-CSE at Chandigarh University, Mohali, Punjab, Associate Prof. and; Head, Department of CSE at Dronacharya College of Engineering Gurgaon. He completed his Ph.D. in 2016. He did his M.Tech. and B.E. from Birla Institute of Technology, Mesra. Ranchi. He also holds Doctorate in Management Studies in addition to MBA in IT and E-MBA in S&M. He is having a mixed bag of experience of 14+ Years in both Academia and IT Industry He have five filed patents out of which two are in the process of Granting and Commercialization, Twenty-Seven copyrights and 13 Govt. Grants (SERB, DST, NSTEDB, EDI etc.) to his credit. He published more than Seventy-Eight research works at both National and; International domain like IEEE, Springer, Taylor and; Francis, Elsevir and was awarded with Best Faculty Award in 2010, Best Computer Teacher in 2019, Academic Leadership Award in 2019, Best Young HoD of the Year Award 2019. He is a member of more than 80+ International and National Societies/Conferences/Journals as Advisory Board.

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