As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement.

Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Branding
Consumer Behavior
Ecolabels
Electronic Banking
Green Advertising
Green Consumerism
Marketing
Risk Management
Social Media
Sustainability

Table of Contents

Search this Book:

Reset

Editor/Author Biographies

Vannie Naidoo is a senior staff member at the University of KwaZulu-Natal, South Africa. She is actively involved in teaching and research within the faculty. Dr Naidoo is actively involved in post graduate supervision of masters and PHD students. She has published in various local and international journals on various issues of management, workplace dynamics, marketing, education, ICT and culture. Dr Naidoo has also written various chapters on different contemporary issues in education, marketing and management. Dr Naidoo is a well established researcher well known to the international community- she has served as keynote speaker at Emerging Trends in Academic Research ETAR-2017, November 27-28, 2017 Bali, Indonesia and has shared her ideas and participated and chaired many sessions at many local and international conferences.

Rahul Verma is a Lecturer in Management with Department of Training and Technical Education, Govt. of NCT of Delhi, India for the last 7 years and also pursuing Ph. D. in Commerce from Mewar University. His research interests include Digitalization and Cyber Spaces. He has attended more than 10 national and international conferences and has presented papers in more than 7 national and international conferences. He has published more than 5 research papers with prestigious publishers and edited one book on Digitalization published by IGI Global. He is also on editorial board of peer reviewed prestigious journals.

Archiving

All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci^® platform.