Green Marketing as a Positive Driver Toward Business Sustainability

Green Marketing as a Positive Driver Toward Business Sustainability

Vannie Naidoo (University of KwaZulu-Natal, South Africa) and Rahul Verma (Department of Training and Technical Education, India)
Release Date: July, 2019|Copyright: © 2020 |Pages: 356
DOI: 10.4018/978-1-5225-9558-8
ISBN13: 9781522595588|ISBN10: 1522595589|ISBN13 Softcover: 9781522595595|EISBN13: 9781522595601
Prices are adjusted by 20% current discount
Softcover:
Available
$152.00
List Price: $190.00
20% Discount:-$38.00
TOTAL SAVINGS: $38.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Available through Copyright Clearance Center (CCC)
Softcover:
Available
$152.00
List Price: $190.00
20% Discount:-$38.00
TOTAL SAVINGS: $38.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Available through Copyright Clearance Center (CCC)
E-Book:
Available
$200.00
List Price: $250.00
20% Discount:-$50.00
TOTAL SAVINGS: $50.00
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Available through Copyright Clearance Center (CCC)
E-Book:
Available
$200.00
List Price: $250.00
20% Discount:-$50.00
TOTAL SAVINGS: $50.00
Benefits
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Receive a 10% Discount on eBooks
  • Available through Copyright Clearance Center (CCC)
Hardcover:
Available
$200.00
List Price: $250.00
20% Discount:-$50.00
TOTAL SAVINGS: $50.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Available through Copyright Clearance Center (CCC)
Hardcover:
Available
$200.00
List Price: $250.00
20% Discount:-$50.00
TOTAL SAVINGS: $50.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Available through Copyright Clearance Center (CCC)
Hardcover +
E-Book:
Available
$240.00
List Price: $300.00
20% Discount:-$60.00
TOTAL SAVINGS: $60.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Available through Copyright Clearance Center (CCC)
Hardcover +
E-Book:
Available
$240.00
List Price: $300.00
20% Discount:-$60.00
TOTAL SAVINGS: $60.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Available through Copyright Clearance Center (CCC)
Article Processing Charge:
Available
$1,200.00
List Price: $1,500.00
20% Discount:-$300.00
TOTAL SAVINGS: $300.00
Benefits
  • Available through Copyright Clearance Center (CCC)
OnDemand:
(Individual Chapters)
Available
$37.50
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Recommend to Your Institution's Librarian
Librarians rely on expert recommendations to expand research access, supporting innovation and knowledge growth in your field.
Description & Coverage
Description:

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement.

Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Branding
  • Consumer Behavior
  • Ecolabels
  • Electronic Banking
  • Green Advertising
  • Green Consumerism
  • Marketing
  • Risk Management
  • Social Media
  • Sustainability
Download OnDemand Chapters Banner
Table of Contents
Search this Book:
Reset
Editor/Author Biographies
Vannie Naidoo is a full time staff member at the University of KwaZulu-Natal, South Africa, in the Faculty of Management and Law. Her field of teaching is in management, corporate strategy, project management, marketing, project management research methodology and entrepreneurship. The research areas pursued by Prof. Naidoo are in the areas of management, management, marketing, service marketing, entrepreneurship and social media and e-learning or learning with new technologies. She has presented papers at international conferences throughout the world and has written on various issues in management and marketing in journal articles and books.
Rahul Verma is a Lecturer in Management with Department of Training and Technical Education, Govt. of NCT of Delhi, India for the last 7 years and also pursuing Ph. D. in Commerce from Mewar University. His research interests include Digitalization and Cyber Spaces. He has attended more than 10 national and international conferences and has presented papers in more than 7 national and international conferences. He has published more than 5 research papers with prestigious publishers and edited one book on Digitalization published by IGI Global. He is also on editorial board of peer reviewed prestigious journals.
Archiving
All IGI Global Scientific Publishing content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global Scientific Publishing published content is available in the IGI Global Scientific Publishing InfoSci® platform.