Handbook of Research on Applied AI for International Business and Marketing Applications

Handbook of Research on Applied AI for International Business and Marketing Applications

Bryan Christiansen (Global Training Group, Ltd, UK) and Tihana Škrinjarić (University of Zagreb, Croatia)
Release Date: September, 2020|Copyright: © 2021 |Pages: 702
DOI: 10.4018/978-1-7998-5077-9
ISBN13: 9781799850779|ISBN10: 1799850773|EISBN13: 9781799850786
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Description & Coverage
Description:

Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient.

The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Algorithms
  • Artificial Intelligence
  • Customer Service
  • Data Mining
  • Diversification
  • Globalization
  • Human Resource Management
  • Internationalization
  • Machine Learning
  • Risk Management
  • Supply Chain Management
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