Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Ozlen Ozgen (Atilim University, Turkey)
Release Date: May, 2019|Copyright: © 2019 |Pages: 454
DOI: 10.4018/978-1-5225-8491-9
ISBN13: 9781522584919|ISBN10: 1522584919|EISBN13: 9781522584926|ISBN13 Softcover: 9781522585121
Hardcover:
Available
$295.00
TOTAL SAVINGS: $295.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
(Multi-User License)
Available
$265.50
List Price: $295.00
10% Discount:-$29.50
TOTAL SAVINGS: $29.50
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
Hardcover +
E-Book:
(Multi-User License)
Available
$355.00
TOTAL SAVINGS: $355.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • ePub with PDF download
OnDemand:
(Individual Chapters)
Available
$37.50
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Description & Coverage
Description:

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media.

The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • 3D Printing
  • Communication Ethics
  • Consumer Culture
  • Hashtivism
  • Marketing Sustainability
  • Mobile Technology
  • Multiculturalism
  • Multimedia Influence
  • Peer Effects
  • Social Media
Table of Contents
Search this Book:
Reset
Peer Review Process
The peer review process is the driving force behind all IGI Global books and journals. All IGI Global reviewers maintain the highest ethical standards and each manuscript undergoes a rigorous double-blind peer review process, which is backed by our full membership to the Committee on Publication Ethics (COPE). Learn More >
Ethics & Malpractice
IGI Global book and journal editors and authors are provided written guidelines and checklists that must be followed to maintain the high value that IGI Global places on the work it publishes. As a full member of the Committee on Publication Ethics (COPE), all editors, authors and reviewers must adhere to specific ethical and quality standards, which includes IGI Global’s full ethics and malpractice guidelines and editorial policies. These apply to all books, journals, chapters, and articles submitted and accepted for publication. To review our full policies, conflict of interest statement, and post-publication corrections, view IGI Global’s Full Ethics and Malpractice Statement.