Handbook of Research on the Impact of Culture and Society on the Entertainment Industry

Handbook of Research on the Impact of Culture and Society on the Entertainment Industry

R. Gulay Ozturk (İstanbul Commerce University, Turkey)
Indexed In: SCOPUS View 1 More Indices
Release Date: June, 2014|Copyright: © 2014 |Pages: 737
DOI: 10.4018/978-1-4666-6190-5
ISBN13: 9781466661905|ISBN10: 1466661909|EISBN13: 9781466661912
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Description & Coverage
Description:

In the age of ubiquitous media and globalization, the entertainment industry has changed dramatically to accommodate a more comprehensive and diverse audience. As such, research into the influence of culture on entertainment and the media is necessary in order to facilitate further developments in the industry.

Handbook of Research on the Impact of Culture and Society on the Entertainment Industry provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices. Founded on international research, this publication is essential for upper-level students, researchers, academicians, business executives, and industry professionals seeking knowledge on the current scope of the entertainment industry.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Art
  • Cinema and Media
  • Cultural Studies
  • Entertainment Industry
  • Popular Culture
  • Public Relations
  • Religious Studies
  • Sports Industry
Reviews and Testimonials

Ozturk provides readers with a comprehensive review of available academic and popular literature regarding the relationship between communications and media studies, advertising, public relations, cinema, culture, sports, technology, art, food tourism, marketing, and entertainment practices. Presented as a textbook for students, and as a resource for researchers, academics, and industry professionals, the book is split into five sections covering entertainment, culture, and society; entertainment and the media; entertainment and marketing; entertainment, advertising, and public relations; and entertainment and technology.

– ProtoView Book Abstracts (formerly Book News, Inc.)
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Editor Biographies
R. Gulay Ozturk was born in 1981, in Istanbul. She received her bachelor’s degree from Marmara University at the Department of Public Relations and Publicity in 2004 and her master’s degree and PhD from the same university at the Department of Advertising and Publicity. After receiving her PhD, she went to Georgetown University CCT Faculty in Washington DC as a short-term scholar with a Postdoctoral Research Scholarship of TUBITAK for her post-doc research. She is working as an Assistant Prof. in Istanbul Commerce University, Faculty of Communication at the Department of Public Relations. The research areas that she is interested in include advertising, digital advertising, emotions, product placements, tourism advertising, brand and strategic planning.
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