Handbook of Research on International Business and Models for Global Purpose-Driven Companies

Handbook of Research on International Business and Models for Global Purpose-Driven Companies

Rafael Ignacio Perez-Uribe (EAN University, Colombia), Carlos Largacha-Martinez (Fundación Universitaria del Área Andina, Colombia) and David Ocampo-Guzman (EAN University, Colombia)
Release Date: November, 2020|Copyright: © 2021 |Pages: 589|DOI: 10.4018/978-1-7998-4909-4
ISBN13: 9781799849094|ISBN10: 1799849090|EISBN13: 9781799849100|ISBN13 Softcover: 9781799856276
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Description

International businesses struggle to be competitive and influential at the global market level. With the new ideas in the management and leadership disciplines, hard skills are losing or are believed to be losing their strategic relevance while soft skills are praised and highly sought after.

The Handbook of Research on International Business and Models for Global Purpose-Driven Companies, a pivotal reference source, provides vital research on international business management strategies and applications within internal organizations that allow companies to strategically position themselves for increased success in the global economy. While highlighting topics such as organizational culture, internal communication, and generational workforce, this publication explores leadership disciplines as well as the methods of handling multicultural organizations. This book is ideally designed for entrepreneurs, executives, managers, business professionals, human resource officials, researchers, academicians, and students.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Design Thinking
  • Generational Workforce
  • Global Business
  • Human Resource Management
  • Internal Communication
  • Multicultural Organizations
  • Organizational Culture
  • Organizational Research
  • Small and Medium Enterprises
  • Sustainable Business

Table of Contents and List of Contributors

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