Impact of Infodemic on Organizational Performance
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Impact of Infodemic on Organizational Performance

Muhammad Waseem Bari (Government College University, Faisalabad, Pakistan) and Emilia Alaverdov (Georgian Technical University, Georgia)
Pages: 300
ISBN13: 9781799871644|ISBN10: 1799871649|EISBN13: 9781799871668|DOI: 10.4018/978-1-7998-7164-4


The COVID-19 is not the only global challenge that the world is facing these days. Infodemic based on pandemic (COVID-19) is another serious challenge for the world. Each flare-up is joined with a sort of big wave of data and information; however, this data can be based on deception, gossipy tidbits, rumors, and so on. Misinformation not only impacts negatively on the human body but also the mental health of the people. This spread of inaccurate information can have an impact on human health and professional performance.

Similarly, business organizations have and are facing the challenges of Infodemic. Due to this Infodemic, business organizations are facing serious consequences from the perspective of financial matters, employees' psychological and physical health, employee performance, and organization’s performance as well. Social media such as Facebook, WhatsApp, etc. played a very aggressive role in the growth of Infodemics. Social media has no checks and balances of the reliability of the content and data. The misinformation/wrong information regarding health issues of the employees, organizations’ market share and financial matters, future firing and hiring policies of the organizations, international operations of the companies are main causes to disturb the businesses organization. Infodemics have also disturbed the psychological contract between the employer and the employees. While the impact COVID-19 may be finished in 2020, the impact of relevant Infodemics will continue.

This book will highlight the impact of Infodemic in organizational performance, as well as enhance researchers and practitioners understanding of how an Infodemic can negatively impact employees. The book provides strategies and solutions for individuals and organizations to appropriately handle Infodemics and recover from their negative impacts. Finally, social media is examined in order to understand how it disrupts organizations through the portrayal of information.

Table of Contents and List of Contributors

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