Innovative Perspectives on Tourism Discourse

Innovative Perspectives on Tourism Discourse

Magdalena Bielenia-Grajewska (University of Gdansk, Poland) and Enriqueta Cortes de los Rios (Almeria University, Spain)
Release Date: August, 2017|Copyright: © 2018 |Pages: 360
DOI: 10.4018/978-1-5225-2930-9
ISBN13: 9781522529309|ISBN10: 1522529306|EISBN13: 9781522529316
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Description & Coverage
Description:

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life.

Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Adventure Travel
  • Communicative Competence
  • Digital Travel
  • Intercultural Communication
  • Nature-Based Travel
  • Tourism Marketing
  • Translation
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Editor Biographies
Magdalena Bielenia-Grajewska, PhD, is an Assistant Professor in the Department of Translation Studies and a head of the Intercultural Communication and Neurolinguistics Laboratory at the Faculty of Languages, University of Gdansk. She is a linguist, an economist and a specialist in project management. She is an author of over 120 publications on, among others, intercultural communication, translation, business discourse and neuromanagement.
Enriqueta Cortés de los Ríos has been dealing with languages for Applied Purposes for the whole of her career, especially in the field of Economic and Business English. She is a lecturer at the Department of Philology, University of Almería (Spain). Her main areas of research interest are cognitive semantics, axiological linguistics, English for Specific Purposes (ESP) and didactics applied to languages for specific purposes. She teaches courses on cognitive semantics, axiology and ESP for postgraduate students. She has presented papers at different national and international conferences (among them, Ibérica, Revista Alicantina de Estudios Ingleses, The ESPecialist, LSP Professional Communication, Knowledge Management and Cognition, Revista de Lingüística y Lenguas Aplicadas, Revista de Lenguas para Fines Específicos, ESP Today). She is a reviewer for Iberica (AELFE) and she has occasionally been a coordinator and reviewer of Cognitive Linguistics and LSP panel of AELFE. She is also a member of a research group: Languages applied to professional and academic contexts, funded by the Regional Government of Andalucia, Granada University (HUM 641). She is an editor of Odisea, Revista de Estudios Ingleses edited by the Department of Philology, University of Almería.
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