Innovative Perspectives on Tourism Discourse

Innovative Perspectives on Tourism Discourse

Magdalena Bielenia-Grajewska (University of Gdansk, Poland) and Enriqueta Cortes de los Rios (Almeria University, Spain)
Projected Release Date: September, 2017|Copyright: © 2018 |Pages: 300
ISBN13: 9781522529309|ISBN10: 1522529306|EISBN13: 9781522529316|DOI: 10.4018/978-1-5225-2930-9

Description

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life.

Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Adventure Travel
  • Communicative Competence
  • Digital Travel
  • Intercultural Communication
  • Nature-Based Travel
  • Tourism Marketing
  • Translation

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Magdalena Bielenia-Grajewska, PhD, is an Assistant Professor in the Department of Translation Studies and a head of the Intercultural Communication and Neurolinguistics Laboratory at the Faculty of Languages, University of Gdansk. She is a linguist, an economist and a specialist in project management. She is an author of over 120 publications on, among others, intercultural communication, translation, business discourse and neuromanagement.