Marketing Peace for Social Transformation and Global Prosperity

Marketing Peace for Social Transformation and Global Prosperity

Alexandru-Mircea Nedelea (Stefan cel Mare University of Suceava, Romania) and Marilena-Oana Nedelea (Stefan cel Mare University of Suceava, Romania)
Release Date: December, 2018|Copyright: © 2019 |Pages: 304|DOI: 10.4018/978-1-5225-7464-4
ISBN13: 9781522574644|ISBN10: 1522574646|EISBN13: 9781522574651|ISBN13 Softcover: 9781522586807


War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals.

Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Civic Engagement
  • Communication Design
  • Conflict Management
  • Global Leadership
  • Nonprofit Organizations
  • Peace Development
  • Political Factors
  • Social Cohesion
  • Social Media Impact
  • Traditional Peace Practices

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Alexandru Nedelea, Ph.D., is an Associate Professor of Marketing at the University Stefan cel Mare of Suceava, Romania. He has written extensively for a wide range of academic and professional audience: Small and Medium Enterprises in Contemporary Society (KMV, Germany), International Tourism: World Geography and Developmental Perspectives (Abhijeet Publications, New Delhi, India),Tourism Marketing (Derc Publishing House, Tewksbury, USA), Knowledge Management Practices, Comparative Tourism Marketing Case Studies (Abhijeet Publications, New Delhi, India). He is editor-in-chief of the journals Ecoforum and Revista de turism (Journal of Tourism: Studies and Research in Tourism) and member of the editorial board of the journals Amfiteatru Economic (indexed in Thomson Reuters - ISI Web of Knowledge), International Journal of Leisure and Tourism Marketing, Journal of Tourism: An International Research Journal, Tourism Today, Asia-Pacific Journal of Innovation in Hospitality and Tourism, Journal of Marketing and HR, Enlightening Tourism, A Pathmaking Journal, International Journal of Qualitative Research in Services, Journal of Tourism Security, International Journal of Safety and Security in Tourism, Ekonomika, Ekonomika, Journal for Economic Theory and Practice and Social Issuses, Journal of Tourism Research, Service Management, The Journal Anuario de Turismo y Sociedad, Tourism Issues, European Journal of Tourism Research, Environmental Economics, The USV Annals of Economics and Public Administration. He has been accorded membership in scientific associations like International Association of Scientific Experts in Tourism, International Association on Public and Non Profit Marketing, Romanian Marketing Association, International Network for Research in Consumer Behaviour Studies, Regional Science Association International, World Research Club (WRC), European Association of Research on Services (RESER), Marketing and Tourism Research Interest Committees - EuroMed Research Business Institute (EMRBI), Centre International de Recherche et d`EtudesTouristiques (CIRET). He is coordinator of Asian Studies Club Romania-China (,,,, Voyage Club (, Bucovina Tourism Marketing Center (, Volunteer Order ( and Marketing Club (