The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges are interlinked and require a comprehensive approach to address effectively. While crucial, the transition to more sustainable practices poses significant challenges for businesses, governments, and societies worldwide. Companies must navigate the complexities of shifting to renewable energy sources, adopting sustainable agricultural practices, and implementing eco-friendly manufacturing processes, all while maintaining profitability and competitiveness in a rapidly evolving market.

Marketing and Resource Management for Green Transitions in Economies offers a comprehensive solution by exploring the synergies and trade-offs between environmental changes, market evolution, and resource management dilemmas. It provides a cohesive strategy to steer the global economy towards sustainable growth and resilience. By presenting complex concepts that are accessible and highlighting practical implications, the book serves as a guide for businesses, governments, and societies looking to transition to more sustainable practices. It offers strategic insights into how to adapt to changing market conditions, manage resources more efficiently, and implement innovative solutions to environmental challenges.

This publication will be invaluable to academics, practitioners, and policymakers seeking to understand and implement sustainable practices in their operations. It will serve as a resource for business leaders looking to navigate the complexities of the green transition and for researchers exploring the intersection of environmental changes, market evolution, and resource management. By offering practical guidance and strategic insights, Marketing and Resource Management for Green Transitions in Economies aims to inform and influence current and future practices in business and governance, ultimately contributing to a more sustainable and resilient global economy.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Agricultural Economics
Business Models
Digital Transformation
Economic Changes
Economic Paradigms
Eco-Revolution
Green Entrepreneurship
Green Transition
Market Evolution
Market Restructuring
Post-Pandemic Development
Production Systems
Resource Management Challenges
Resource Resilience
Rural Policy

Table of Contents

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Editor/Author Biographies

Andrei Jean Vasile is full professor at Petroleum-Gas University of Ploiesti, Department of Business Administration and Ph.D mentor in economics at Bucharest University of Economic Studies, Romania. He is co-founder and scientific coordinator of the Research Network on Resources Economics and Bioeconomy. Andrei Jean-Vasile holds a Ph.D. in Economics from the National Institute of Economics Research – Romanian Academy of Sciences. He has earned a BA degree in Administrative Sciences (2005) and in Banks and Finances (2007) from the Petroleum-Gas University of Ploiesti. He has an MA degree in Economics, Administrative and Business Management (2007) earned at the same university. Jean Andrei is also Associate Editor of Economics of Agriculture (Serbia), scientific reviewer and committee member for numerous international conferences. He is member of scientific organizations: The Balkan Scientific Association of Agrarian Economists, Serbia (2008), DAAAM Vienna and Information Resources Management Association (2011). Issues like: agricultural economics and rural development, energy and resource economics and business economics are among his research and scientific interests.

Mile Vasic obtained his MA and PhD in the field of Human Resources Management. He has acted as a Dean of Faculty of Technical Sciences, Dean of Faculty of Economics and Management, Vice-Rector of PIM University and Vice-Rector and Rector of Slobomir P University. He was a guest lecture in Greece, Romania, Slovenia, Serbia, and the United Kingdom. Besides academic work, his passion is the implementation of scientific knowledge and skills in practice. He has been consulting and providing in-company training worldwide and most important clients were Coca-Cola, Renault, BH Mont Trade Srl., Johnson & Johnson, McDonald’s, OMV. Between 2015 and 2018 professor Vasic served as an Ambassador Extraordinary and Plenipotentiary of Bosnia and Herzegovina to Romania. Dr. Mile Vasic is currently President of European Marketing and Management Association (EUMMAS).

LUMINIȚA CHIVU is senior researcher in Economics (since 1992) and currently the general director and President of the Scientific Council of the National Institute for Economic Research "Costin C. Kiriţescu" - Romanian Academy (since 2011). She is author of 18 books in foreign and national publishing houses and more than 200 articles in economics. Member of the Consultative Council for Research, Development and Innovation of the Ministry of Research, Innovation and Digitization in Romania. She holds expertise on agricultural models and agricultural policies and competitiveness, sustainable rural development, labour market, industrial relations, working conditions, economic growth and restructuring and European integration. Experience in managing and coordinating more than 15 international and 20 national projects working with multidisciplinary teams of research experts. Co-chair of the Scientific Council of the international conference "Economic Scientific Research-Theoretical, Empirical and Practical Approaches" – ESPERA, editions 2013-2023.

Prof. Dr Boris Kuzman should especially emphasize the projects on organization and start-up of the APV Development Fund, a series of presentations of Vojvodina's economy, active participation in the development of the development strategy of the Municipality of Beočin, participation in the development of the Belgrade agricultural development strategy, activities in the development of an action plan for the cross-border cooperation program. In his previous work he served as a member of the Supervisory Board of the Center for Social Work in Novi Sad. He was the representative of the capital of the Republic of Serbia at the Assembly of the Development Fund of the Autonomous Province of Vojvodina. He served as the chairman of the supervisory board of PE Fruška Gora National Park, Performed the function of a member of the working group for the promotion of rural tourism and rural development at the Ministry of Trade and Tourism of the Republic of Serbia, Acting as a member of the Council of the Faculty of Agriculture in Zemun in front of the Government of the Republic of Serbia, He served as a member of the Board of Directors of the Institute for Agricultural Economics, Belgrade, Acts as a Council Member at the College of Business, Novi Sad, in front of the APV Government. He is the Chairman of the Supervisory Board of the Society of Agricultural Economists of Serbia (DAES). In recent years he has written two books in the field of strategic and business planning and three monographs, while co-authoring a number of publications of the Development Fund of the Autonomous Province of Vojvodina. He is a reviewer of scientific papers for the scientific journals Agricultural Economics and Agroeconomics. He also participated in several international symposiums where he presented scientific papers in the fields of agro-industry, markets, management and marketing. He has published more than 40 scientific and professional papers so far as author and co-author in national and international scientific journals. He was hired as a mentor, commentator and committee member in the preparation of several doctoral and master's theses.

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