Media Influence: Breakthroughs in Research and Practice

Media Influence: Breakthroughs in Research and Practice

Indexed In: SCOPUS
Release Date: December, 2017|Copyright: © 2018 |Pages: 538
ISBN13: 9781522539292|ISBN10: 1522539298|EISBN13: 9781522539308|DOI: 10.4018/978-1-5225-3929-2


In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users.

Media Influence: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Audience Engagement
  • Digital Activism
  • Media Ethics
  • Online Behavior
  • Political Marketing
  • Social Media
  • Social Networking

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Information Resources Management Association (IRMA) is a research-based professional organization dedicated to advancing the concepts and practices of information resources management in modern organizations. IRMA's primary purpose is to promote the understanding, development and practice of managing information resources as key enterprise assets among IRM/IT professionals. IRMA brings together researchers, practitioners, academicians, and policy makers in information technology management from over 50 countries.