New Age Admissions Strategies in Business Schools

New Age Admissions Strategies in Business Schools

Shalini Kalia (S.P. Jain School of Global Management, India) and Lubna Nafees (Appalachian State University, USA)
Release Date: April, 2019|Copyright: © 2019 |Pages: 346
DOI: 10.4018/978-1-5225-9073-6
ISBN13: 9781522590736|ISBN10: 1522590730|EISBN13: 9781522590750|ISBN13 Softcover: 9781522590743
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Description & Coverage
Description:

Admissions is critical for every educational institution. However, recruiting quality students for business schools is challenging, leading to the need to identify and understand challenges that threaten admission.

New Age Admissions Strategies in Business Schools provides innovative insights into the opportunities and challenges for student recruitment in business schools, such as cross-cultural nuances and attracting international applicants, while also delivering strategies for recruitment across all program types, including undergraduate, graduate, executive, and part-time admissions. While highlighting topics that include effective communication, international admission, and hybrid learning, this publication is ideal for policy directors, administration heads, researchers, and deans in education to understand the market well and design the processes of admissions.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Admission Test
  • Alumni Recruitment
  • Business Leadership
  • Effective Communication
  • Hybrid Learning
  • International Admission
  • Online Education
  • Online Presence
  • Social Media Optimization
  • Student Satisfaction
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Editor/Author Biographies

Shalini Kalia is Deputy Director for EMBA (Mumbai) and Associate Professor in the area of Communications and Management at S P Jain School of Global Management (India). In her 15 years of experience in B schools, she has also been associated with IMT Ghaziabad, ICFAI Business School and other B Schools of repute. The role of Admissions Chairperson at IMT Ghaziabad and engagements in admission activities at S P Jain School of Global Management gave her a rich exposure in this domain which germinated the idea of this book. Dr Kalia is a prolific writer and has co-authored 7 books. She has also published several interdisciplinary case studies and research papers in journals of repute and has presented papers in seminars and conferences at national and international level. Her teaching interests include Negotiations, Cross-cultural Communication, Managerial Communication, Soft Skills & Personality Development and Interpersonal Communication. She is also the trainer for Cambridge Business English Certificate (BEC) course that involves LSRW training and was associated for five years with the British Council as BEC examiner for speaking test.

Lubna Nafees is Assistant Professor of marketing at the Walker College of Business, Appalachian State University, USA. She best described in one word as enterprising and has a versatile academic background that includes researching and teaching at B-Schools in Asia, Australia, Europe and North America. Her research appears in several International journals of repute. She has co-authored four books and her case studies appear in WDI Publishing, Ivey Publishing and the Case Centre. She also publishes in popular media like the Business Standard Magazine, CEOWORLD magazine and Hindu Business Line. She teaches papers on Digital Marketing, Integrated Marketing Communications, Brand Management and Cross-Functional Simulation for Leadership. Her research and consulting interests include Branding and Brand Communications; Visual Imagery and Semiotics; digital marketing and management education. Prior to joining Appalachian State University, she worked at IMT Ghaziabad, one of the top ten private B-Schools in India, where, in addition to her research and teaching role, she headed Corporate Communications and Media Relations of Group IMT (IMT Ghaziabad, Nagpur, Dubai, Hyderabad and Centre for Distance Learning). She has also worked as a marketing consultant to companies on their branding and corporate strategies and designed various customized trainings for their marketing teams. These companies are in the Oil and Gas Sector, Tire Industry, Consumer Goods and B2B (business-to-business) sector in India. Currently she is part of the digital marketing team working on a project with the Ministry of Culture, Government of India.

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