Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms into the complex web of omnichannel business models? Scholars and academics are confronted with the urgent need to understand and adapt to this new digital frontier. With the rise of metaverse technologies, the boundaries between physical and virtual realms are blurring, making it increasingly vital for scholars to bridge the gap between theory and practical application. This challenge not only touches on the fields of marketing, finance, HR, supply chain, and economics but also extends to the broader implications for industries and customer experiences as we know them.

At the forefront of addressing this formidable challenge is Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms. This groundbreaking book tackles this pressing issue head-on, offering a comprehensive solution to the challenges that academic scholars face. By providing a holistic perspective that covers a multitude of disciplines, the book demystifies the complexities of integrating metaverse platforms into omnichannel business models. It offers a roadmap, not only for understanding these emerging technologies but also for harnessing their transformative power to create immersive and empowered customer experiences.

The primary objective of this book is to serve as a knowledge bridge, connecting scholars, practitioners, and policymakers to the metaverse's potential. It analyzes, evaluates, and recommends the strategic use of metaverse platforms across various industrial sectors. Moreover, the book goes beyond theoretical discussions, providing practical insights for delivering superior customer experiences in a digital environment. As the digital landscape continues to evolve, Omnichannel Approach to Co-Creating Customer Experiences Through Metaverse Platforms stands as a critical resource, guiding scholars to not only understand but to actively shape the future of business. In doing so, it enables a win-win situation for all stakeholders, from customers to policymakers, in an increasingly digital-centric world.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Boundary Navigation
Customer Experience
Digital Finance
Digital Frontier
Metaverse
Metaverse Impacts on Supply Chain
Multidisciplinary Insight
Omnichannel Marketing
Strategic Integration
Technology Policy Reform
Transformative Technology

Table of Contents

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Editor/Author Biographies

Babita Singla is a professor at Chitkara Business School, Chitkara University, Punjab, India. She has a Ph.D. in management and is UGC-NET qualified. She has over 13 years of experience in teaching, research, and administration. Her areas of expertise are marketing, e-commerce, omnichannel, and retail. In her career, she has been involved in important academic and research assignments such as being the guest editor of reputed journal, organizing and conducting international and national-level conferences, faculty development programs, and providing guidance for research projects along the way. She has research publications in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences. In the short span of 13 years of her career in academia and administration, she has authored and edited several books on retailing, supply chain management, branding, customer relationship management, and product management, covering the course content of various universities across the nation. She has successfully delivered guest sessions at international and national universities

Kumar Shalender is a Post-Doctoral Fellow of the Global Institute of Flexible Systems Management and a Doctor of Philosophy in Strategic Management. He has more than 14-year experience in the domain of Business Policy, Strategic Management, and Business Model Development and a total of 70 Publications including presentations at international/national conferences and book chapters to his credit. His current research areas include the field of Metaverse, Blockchain Technology, and Sustainable Development with a special focus on sustainable cities and mobility ecosystems in India.

Nripendra Singh is a Fulbright Fellow, which is a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs under the Council for International Exchange of Scholars. He completed research at The Pennsylvania State University. As visiting research scholar, Dr. Singh has been involved with various renowned institutions such as University of California at Berkley and Technology University, Hoboken, New Jersey. He is a post-doc fellow of the Global Institute of Flexible Systems & Technology, under the aegis of Indian Institute of Technology (IIT), Delhi (India). He earned two doctorate degrees, first from University of Lucknow (India) in Business Administration and second from Iowa State University, Ames-Iowa, He has two MBA degrees in Marketing Management and Computer Management from University of Pune (India). As a certified professional, he completed Preparing Future Faculty program from the Center for Excellence in Learning and Teaching at Iowa State University, Ames, IA. He is also a Campus-2-Capitol Fellow of Bard College-New York.

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