Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Alexandru-Mircea Nedelea (Stefan cel Mare University of Suceava, Romania), Maximiliano Korstanje (University of Palermo, Argentina) and Babu George (Fort Hays State University, USA)
Indexed In: SCOPUS
Release Date: January, 2016|Copyright: © 2016 |Pages: 326
ISBN13: 9781466697614|ISBN10: 146669761X|EISBN13: 9781466697621|DOI: 10.4018/978-1-4666-9761-4


Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Branding
  • Cultural Tourism
  • Destination Attributes
  • Failure-Avoidance
  • Franchising
  • Terrorism
  • Tourism Marketing
  • Tourist Organizations

Reviews and Testimonials

Very useful nitty-gritty applications of tourism-relevant research methods that contribute original insights in constructing tourism management theory. Contributes greatly to tourism management theory!

– Professor Arch G. Woodside, Boston College, US

This book, which is both rich in theory and conceptual underpinning, stands out in a crowded field with contributions from an emerging group of talented scholars. Each chapter is driven by a deep sense of curiosity and an analytical and thorough approach which both engages and stimulates the reader. A highly commendable collection of chapters that make a timely contribution to the promotion of hospitality and tourism services.

– Dr. Alan Fyall, Orange County Endowed Professor of Tourism Marketing, University of Central Florida, US

This book nicely establishes the link between strategic tools and marketing and advances their cooperation by giving various contemporary themes and cases worldwide. It touches upon a great number of subjects specifically including image, crisis, franchising, wellness and well-being, information technology, terrorism among others. The case studies also offer a broader context varying from businesses and destinations. The book will be of help for researchers, postgraduate students and policymakers to learn more about new practices in the field.

– Professor Metin Kozak, Dokuz Eylul University, Turkey

Crafted to be reflective of current and timely topics influencing and propelling the direction of hospitality and tourism services. The books with its fourteen chapters representing different geographic regions of the world and active researchers in the field also offers topic specific strategic tools, approaches, and methods that have a high degree of transferability to other similar destinations, places, and cases. The book is a great addition to the scholarly tourism literature.

– Professor Muzaffer Uysal, Virginia Polytechnic Institute and State University, US

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Alexandru Nedelea, Ph.D., is an Associate Professor of Marketing at the University Stefan cel Mare of Suceava, Romania. He has written extensively for a wide range of academic and professional audience: Small and Medium Enterprises in Contemporary Society (KMV, Germany), International Tourism: World Geography and Developmental Perspectives (Abhijeet Publications, New Delhi, India),Tourism Marketing (Derc Publishing House, Tewksbury, USA), Knowledge Management Practices, Comparative Tourism Marketing Case Studies (Abhijeet Publications, New Delhi, India). He is editor-in-chief of the journals Ecoforum and Revista de turism (Journal of Tourism: Studies and Research in Tourism) and member of the editorial board of the journals Amfiteatru Economic (indexed in Thomson Reuters - ISI Web of Knowledge), International Journal of Leisure and Tourism Marketing, Journal of Tourism: An International Research Journal, Tourism Today, Asia-Pacific Journal of Innovation in Hospitality and Tourism, Journal of Marketing and HR, Enlightening Tourism, A Pathmaking Journal, International Journal of Qualitative Research in Services, Journal of Tourism Security, International Journal of Safety and Security in Tourism, Ekonomika, Ekonomika, Journal for Economic Theory and Practice and Social Issuses, Journal of Tourism Research, Service Management, The Journal Anuario de Turismo y Sociedad, Tourism Issues, European Journal of Tourism Research, Environmental Economics, The USV Annals of Economics and Public Administration. He has been accorded membership in scientific associations like International Association of Scientific Experts in Tourism, International Association on Public and Non Profit Marketing, Romanian Marketing Association, International Network for Research in Consumer Behaviour Studies, Regional Science Association International, World Research Club (WRC), European Association of Research on Services (RESER), Marketing and Tourism Research Interest Committees - EuroMed Research Business Institute (EMRBI), Centre International de Recherche et d`EtudesTouristiques (CIRET). He is coordinator of Asian Studies Club Romania-China (,,,, Voyage Club (, Bucovina Tourism Marketing Center (, Volunteer Order ( and Marketing Club (
Maximiliano E. Korstanje is editor in chief of International Journal of Safety and Security in Tourism (UP Argentina) and International Journal of Cyber Warfare and Terrorism (IGI-GlobalUS). Besides being Senior Researchers in the Department of Economics at University of Palermo, Argentina, he is a global affiliate of Tourism Crisis Management Institute (University of Florida US), Centre for Ethnicity and Racism Studies (University of Leeds), The Forge (University of Lancaster and University of Leeds UK) and The International Society for Philosopher, hosted in Sheffield UK. With more than 700 published papers and 25 books, Korstanje was awarded as Outstanding Reviewer 2012. International Journal of Disaster Resilience in the Built Environment. University of Salford, UK, Outstanding Reviewer 2013. Journal of Place Management and Development. Institute of Place, Manchester Metropolitan University, UK and Reviewer Certificate of Acknowledgement 2014. International Journal of Contemporary Hospitality Management (IJCHM), University of Central Florida, US. Now he co-edits almost 10 specialized journals in such themes as human rights, mobility, tourism and terrorism. Korstanje is subject to biographical records for Marquis Who`s Who in the World since 2009. He had nominated to 5 honorary doctorates for his contribution in the study of the effects of terrorism in tourism. In 2015 he was awarded as Visiting Research Fellow at School of Sociology and Social Policy, University of Leeds, UK.
Babu P. George, PhD (Management), has more than fifteen years of advanced business research, university teaching, and administrative service experience, in the US and internationally. He has worked for Swiss Management Center University, University of Liverpool, Alaska Pacific University, and University of Southern Mississippi, among others. Currently, he is associate professor of management at Fort Hays State University, KS, USA. He is a visiting professor at various higher education institutions around the world. He has extensive consulting experience in the service industries. He wields significant expertise in troubleshooting managerial issues in the following industries: higher education, tourism and hospitality, transportation, financial services, healthcare, and information technology. Recently, he has been consulted on issues related to organizational design, training, talent management, marketing (pricing, distribution, promotion, etc.), among others. He is a passionate observer of the complex dynamics of creative destruction that makes idea innovations possible. In his free time, he offers free consulting for the budding grassroots level entrepreneurs.