Augmented Reality for Tourism Service Promotion in Iran as an Emerging Market

Augmented Reality (Ar)

Augmented Realty (AR) is very parallel to Virtual Reality (VR) technology and proximity exists between these two innovative technologies. Whereas, VR fully immerses user senses in a world that rather exists in the digital format, on the other hand AR pulls the current real world and projects digital imagery with sound into this. Both VR and AR can be grouped on the mediated reality range where a computer system updates the users’ reality perception against the real world. AR is rather an updated technology that combines reality with imagery supported by the heads up displays or the Global Positioning System (GPS). The heads-up displays are very often seen in few cars or aircrafts showing the users things like distance to an actual target and the user’s present speed or GPS position remain as the form of AR. In theory, AR is quite interactive, sophisticated and spatially conscious application of the idea where video or 3D models as digital objects are projected on the real view as they were present there. AR for the users comes with sensors as camera, components of computer and a display device for creating the illusion of virtual objects in the present world.