Can IPTV Survive in Singapore’s Small and Over-Crowded Market?

Can IPTV Survive in Singapore’s Small and Over-Crowded Market?

Yang Yi (Nanyang Technological University, Singapore), Li Lin (Nanyang Technological University, Singapore) and Chua Bee Hoon (Nanyang Technological University, Singapore)
DOI: 10.4018/978-1-61350-147-4.ch012
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IPTV is a new technology that uses Internet Protocol technology to allow people to view high definition, time-shifted TV program. In this chapter we will discuss the definition and overview of IPTV, the current IPTV status, and popularity in different countries. We will focus on the Singapore market to discuss how IPTV can survive in Singapore’s small but over-crowded marketplace by analyzing and comparing current operations and situations of four IPTV services in Singapore and corresponding suggestions and improvements.
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What is IPTV?

The Internet Protocol (IP) technology and broadband being applied to TV services had created a new emerging market called IPTV – Internet Protocol Television. IPTV covers the transmission of television programming taking the form of either full scheduled channels and/or video-on-demand content to households via a broadband connection using Internet protocol. Using the IPTV network, service providers can also offer rich interactivity and services such as television commerce, Voice-over-IP, video conferencing and gaming. Instead of delivering the program channel through traditional broadcast cable format, channels are encoded into IP format and deliver through the technologies, the IP protocol, used for computer networks.

IPTV services often offer both live TV programs, which are multicasting streaming, live as well as Video-On-Demand (VOD), which basically content is stored and played based on consumer selection or combination of these two. Some of the typical services of IPTV might include VOD service, personal video recording (PVR) service, etc. Features and services can differ from the service provider.

With the IPTV, the quality of the video streaming is much better and clearer than the traditional analogue TV. The features such as Video-On-Demand and Personal-Video-Recording make IPTV more interactive. For IPTV, what you need is just broadband connection, a PC or a traditional TV with set up box which is normally provided by service provider to convert the data back to television signal.

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