MLA
Gazzard, Alison. "Re-coding the Algorithm: Purposeful and Appropriated Play." Media in the Ubiquitous Era: Ambient, Social and Gaming Media, edited by Artur Lugmayr, et al., IGI Global, 2012, pp. 200-214. http://doi:10.4018/978-1-60960-774-6.ch011
APA
Gazzard, A. (2012). Re-coding the Algorithm: Purposeful and Appropriated Play. In Lugmayr, A., Franssila, H., Näränen, P., Sotamaa, O., Vanhala, J., & Yu, Z. (Eds.), Media in the Ubiquitous Era: Ambient, Social and Gaming Media (pp. 200-214). IGI Global. http://doi:10.4018/978-1-60960-774-6.ch011
Chicago
Gazzard, Alison. "Re-coding the Algorithm: Purposeful and Appropriated Play." In Media in the Ubiquitous Era: Ambient, Social and Gaming Media. edited by Artur Lugmayr , Helja Franssila , Pertti Näränen , Olli Sotamaa , Jukka Vanhala , and Zhiwen Yu, 200-214. Hershey, PA: IGI Global, 2012. http://doi:10.4018/978-1-60960-774-6.ch011
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