Cost Control Strategy for the Implementation of the User Innovation Potential in the Digital Economy

Introduction

Prospects of development of Russian entrepreneurs' innovation activity depend on the degree of innovation development. The scope of innovation is determined by the size of innovation potential and the size of the cost of innovation.

In the context of changing economic model and limited resources (primarily, time and information) has become even more acute the problem of creating high-quality strategy of cost management.

Implementation of such a strategy, which provides the implementation of the innovative capacity and efficiency of innovative projects, is a key problem of users in the digital economy. The present study aims to develop conceptual approaches to strategic cost management of user of digital technology.

The purpose of present research is to study theoretical problems of improving cost management, development of guidelines and practical proposals on formation of cost management strategies for development and implementation of innovations in the digital economy.

The objectives of the study are as follows:

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  To specify the content of the cost management strategies in the digital economy;

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    To form a typology of resources and digital technology user's costs;

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    To build a model of strategic cost management in the digital economy;

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    To form an algorithm development and implementation of cost management strategy, which allows to make management decisions, considering the Russian specificity, in the implementation of the innovation potential.