User Innovation and the Entrepreneurship Phenomenon in the Digital Economy

User Innovation and the Entrepreneurship Phenomenon in the Digital Economy

Pedro Isaias (The University of Queensland, Australia) and Luísa Cagica Carvalho (Universidade Aberta, Portugal & Universidade de Evora, Portugal)
Release Date: October, 2017|Copyright: © 2018 |Pages: 357
ISBN13: 9781522528265|ISBN10: 1522528261|EISBN13: 9781522528272|DOI: 10.4018/978-1-5225-2826-5

Description

The digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success.

User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Brand Promotion
  • Customer Loyalty
  • Digital Storytelling
  • E-Learning
  • Electronic Commerce
  • Massive Open Online Courses (MOOCs)
  • Taxation

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Pedro Isaías is an associate professor at the Universidade Aberta (Portuguese Open University) in Lisbon, Portugal, responsible for several courses and director of the master degree program in Electronic Commerce and Internet since its start in 2003. He holds a PhD in Information Management (in the speciality of information and decision systems) from the New University of Lisbon. Author of several books, book chapters, papers and research reports, all in the information systems area, he has headed several conferences and workshops within the mentioned area. He has also been responsible for the scientific coordination of several EU funded research projects. He is also member of the editorial board of several journals and program committee member of several conferences and workshops. At the moment he conducts research activity related to Information Systems in general, E-Learning, E-Commerce and WWW related areas.