Design Thinking in Redesigning Business School Admission Process

Design Thinking in Redesigning Business School Admission Process

Shalini Kalia, Lubna Nafees
Copyright: © 2019 |Pages: 19
DOI: 10.4018/978-1-5225-9073-6.ch004
OnDemand:
(Individual Chapters)
Available
$37.50
Current Special Offers
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

Admissions are critical for any business school (B-school). A good school aims at a diverse participant mix who reflect a broad range of industries, functions, countries, and backgrounds to enrich the learning experience. Therefore, admissions or the intake process becomes crucial and decides the fate of both the school and students. This chapter maps the journey of the design thinking tools applied in redesigning of the admission process and its impact in context to a leading Indian B-school. This study has broader implications for B-schools in general as the model will help them understand the need of applying design-thinking techniques in redesigning new age admission strategies.
Chapter Preview
Top

Admission Process In Indian Business Schools

The intake or the admission process for the two years Masters in Business Administration (MBA) program in India in all the top-tier colleges is a four-step process (“MBA Admission Process”, 2018):

Step 1: Register and Apply for MBA Entrance Exam

The first step requires candidates to register and apply for the relevant MBA entrance exam like

  • •

    Common Admission Test (CAT) administered by the Indian Institute of Management and /or

  • •

    Xavier Aptitude test conducted by XLRI on behalf of Xavier Association of Management Institute and/or

  • •

    Indian Institute of Foreign Trade entrance and/or Graduate Management Admission Test (GMAT) by Graduate Management Admission Council and/or

  • •

    Management Aptitude Test (MAT) by All India Management Association and/or NMAT by GMAC for admission to Narsee Monjee Institute of Management Studies and/or

  • •

    Symbiosis National Aptitude Test (SNAP) within their individually specified registration window.

Complete Chapter List

Search this Book:
Reset