Enabling Hyper-Personalization in AI-Powered BI Systems: Augmented Analytics

Abstract

The integration of Artificial Intelligence (AI) into Business Intelligence (BI) systems has become a game-changing tool for enterprises navigating the intricacies of a quickly changing digital ecosystem. Traditionally, business intelligence methods have concentrated on compiling and examining huge datasets in order to extract broad insights. The ability of artificial intelligence (AI) to drive hyper-personalization—which enables businesses to recognize and address the unique needs of each individual customer, employee, and stakeholder—will be crucial to the future of business intelligence (BI). This chapter offers to investigate the paradigm change toward hyper-personalization in AI-powered BI systems, focusing on the technology breakthroughs, trends, and future directions guiding this transformative journey. Augmented Analytics, a disruptive method that uses AI and machine learning algorithms, has emerged as a catalyst for enabling hyper-personalization in AI-powered Business Intelligence (BI) systems.