MLA
Goel, Alok Kumar, and Puja Singhal. "Innovation Landscape Idea to Product Development." Product Innovation through Knowledge Management and Social Media Strategies, edited by Alok Kumar Goel and Puja Singhal, IGI Global, 2016, pp. 358-369. https://doi.org/10.4018/978-1-4666-9607-5.ch016
APA
Goel, A. K. & Singhal, P. (2016). Innovation Landscape Idea to Product Development. In A. Goel & P. Singhal (Eds.), Product Innovation through Knowledge Management and Social Media Strategies (pp. 358-369). IGI Global. https://doi.org/10.4018/978-1-4666-9607-5.ch016
Chicago
Goel, Alok Kumar, and Puja Singhal. "Innovation Landscape Idea to Product Development." In Product Innovation through Knowledge Management and Social Media Strategies, edited by Alok Kumar Goel and Puja Singhal, 358-369. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9607-5.ch016
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