IoT Digital Service Provider: Towards Smart Living

IoT Digital Service Provider: Towards Smart Living

Filipe Cabral Pinto (Altice Labs, Portugal), Isabel Borges (Altice Labs, Portugal) and Fernando Santiago (Altice Labs, Portugal)
Copyright: © 2019 |Pages: 24
DOI: 10.4018/978-1-5225-5763-0.ch012

Abstract

Digitalization is changing the way people live and interact. A new society has been built supported by cutting-edge technology changing even the most conservative habits. This new dynamic also changes the way people consume and relate to different brands. Communication service providers are evolving their business and taking digital transformation initiatives to engage customers by putting them at the center of their operations. But only the deep knowledge of customers guarantees a change with value. The advent of the IoT enables getting useful insights about people context facilitating the delivery of personalized offers and first-class experiences all over the journey. New business can be created in an endless market across different domains. However, the IoT value chain is complex and interactions between stakeholders are not always clear. This chapter presents the on-boarding of the IoT on the service provider actuation sphere.
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The Journey Towards Digital Life

Today customers are very different from those five or ten years ago and their wishes are very dependent on social influences and fashions. On the other side, today devices (e.g. Smartphone) have very short lifecycles and telecommunication services are becoming commodities. Mixing all together, the result points towards the need of a total digital transformation that will enable Telcos to react very fast to customer’s moods and new habits, anticipating not only technological trends, but also societal, while keeping their business ahead of competitors. CSP have therefore to respond to customers’ new demands by enabling their digital lives.

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