MLA
Moreno-Gavara, Carmen, and Ana Jiménez-Zarco. "Strategies for Luxury Fashion Brands' Targeting the Young Audience: How to Link Celebrity Endorsements and Brand Extensions with Social Media." Global Marketing Strategies for the Promotion of Luxury Goods, edited by Fabrizio Mosca and Rosalia Gallo, IGI Global, 2016, pp. 155-192. https://doi.org/10.4018/978-1-4666-9958-8.ch008
APA
Moreno-Gavara, C. & Jiménez-Zarco, A. (2016). Strategies for Luxury Fashion Brands' Targeting the Young Audience: How to Link Celebrity Endorsements and Brand Extensions with Social Media. In F. Mosca & R. Gallo (Eds.), Global Marketing Strategies for the Promotion of Luxury Goods (pp. 155-192). IGI Global. https://doi.org/10.4018/978-1-4666-9958-8.ch008
Chicago
Moreno-Gavara, Carmen, and Ana Jiménez-Zarco. "Strategies for Luxury Fashion Brands' Targeting the Young Audience: How to Link Celebrity Endorsements and Brand Extensions with Social Media." In Global Marketing Strategies for the Promotion of Luxury Goods, edited by Fabrizio Mosca and Rosalia Gallo, 155-192. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9958-8.ch008
Export Reference