Abstract
Exports of software services have the potential to significantly boost both the global information technology (IT) sector and the economies of emerging nations. The software industry's overall rapid expansion, together with that of ITES-BPO, has been having a profound effect on India's socioeconomic dynamics. In the software sector, organizations are under pressure to deliver better service in light of the growing expectations of their customers. Companies need to differentiate themselves from the competition and coordinate their offerings for successful growth. This industry has evolved as the sector that generates the most employment. The Indian government has set up an assortment of initiatives to support the growth of the software industry. The chapter describes the early days of the software industry, examines Indian and global perspectives on the business, assesses the market size of the software industry, tracks the expansion of software exports, and identifies export-friendly government regulations.
TopObjectives Of The Chapter
The main objectives of the chapter are to:
- •
Articulate the export marketing of software services and the genesis of the software industry in India;
- •
Assess the global and Indian perspectives of the software sector;
- •
Analyze the market size of the software industry, volume of exports and value;
- •
Examine the challenges and growth of software exports; and
- •
Determine the government policies and support for exports.
TopGenesis Of The Software Industry In India
The Indian software sector is an important revenue earner and employment generator and plays a major role in India’s economy. The software industry in India has matured from providing cost-effective back-office support to playing a crucial role in providing digital expertise to leading global IT companies. The growth and evolution of the software industry can be divided into three broad phases (Jalote & Natarajan, 2019) Pre-2000, 2000 to 2010 and post 2010.
Key Terms in this Chapter
Knowledge-Driven: An organization is genuinely knowledge-driven when it integrates the generation and upkeep of information into its beliefs and practices in a way that fosters learning and continual progress.
Startup Ecosystem: An interconnected network of groups, institutions, assets, and service providers that fosters the expansion of startups inside a certain region is known as a startup ecosystem.
Multinational: Multinational refers to, comprises of, or involves more than two countries. It can also mean a large corporation with subsidiaries and operations in several countries.
Software services: Software services are those that enable software products to be accessed, used, displayed, or to engage in additional functionalities. Users can obtain software services on a rental, subscription, or service charge basis over the Internet or a private network.
Economic: The method or framework used to create, market, and purchase products and services; it deals with the way a nation, area, or society's economy, commerce, and money are organized.
Export Marketing: Exporting commodities to foreign nations is known as export marketing. Export is the process by which items are shipped overseas in accordance with guidelines established by both the importing and exporting nations.
Information Technology: IT is the process of creating, storing, transmitting, manipulating, and displaying data and information via the use of hardware and software. It covers the usage of hardware, software, networking, storage, and other hardware, infrastructure, and procedures.