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What is Multinational

Perspectives on the Transition Toward Green and Climate Neutral Economies in Asia
A multinational business represents a single entity that has branches or has businesses in multiple nations.
Published in Chapter:
E-Business Applications by the Food, Agro, and Marine Segments of Micro and Small Enterprises (MSEs)
Chandra Sekhar Patro (Department of Management Studies, Gayatri Vidya Parishad College of Engineering (Autonomous), India)
DOI: 10.4018/978-1-6684-8613-9.ch005
The contemporary business environment is moving towards the digital world as a result of the rapid changes in communication and technology. The MSEs must use e-business applications to explore trade opportunities in order to get out of this scenario. The chapter determines the perceptions of the Food, Agro and Marine segment of MSEs on e-business applications. Also, it analyses the relationship among the factors influencing e-business applications and organisational performance. The results reveal that employee support, financial benefits, social influence, ease of use, management support, IT capability, security and privacy, and government support show a substantial association with organisational performance. The results will be helpful in understanding the state of e-business practises among MSEs as well as any gaps in e-business adoption. It will help determine how much e-business practises can be promoted and used in order to attain the best results.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Sustainability of Export Marketing of Software Services in India
Multinational refers to, comprises of, or involves more than two countries. It can also mean a large corporation with subsidiaries and operations in several countries.
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