MLA
Bolat, Nursel. "The Functions of the Narrator in Digital Advertising." Narrative Advertising Models and Conceptualization in the Digital Age, edited by Recep Yılmaz, IGI Global, 2017, pp. 184-201. https://doi.org/10.4018/978-1-5225-2373-4.ch011
APA
Bolat, N. (2017). The Functions of the Narrator in Digital Advertising. In R. Yılmaz (Ed.), Narrative Advertising Models and Conceptualization in the Digital Age (pp. 184-201). IGI Global. https://doi.org/10.4018/978-1-5225-2373-4.ch011
Chicago
Bolat, Nursel. "The Functions of the Narrator in Digital Advertising." In Narrative Advertising Models and Conceptualization in the Digital Age, edited by Recep Yılmaz, 184-201. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2373-4.ch011
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