Narrative Advertising Models and Conceptualization in the Digital Age
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Narrative Advertising Models and Conceptualization in the Digital Age

Recep Yılmaz (Ondokuz Mayis University, Turkey)
Release Date: February, 2017|Copyright: © 2017 |Pages: 360
ISBN13: 9781522523734|ISBN10: 1522523731|EISBN13: 9781522523741|DOI: 10.4018/978-1-5225-2373-4


The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored.

Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Animation
  • Augmented Reality
  • Digital Games
  • Interactive Advertising
  • Mobile advertising
  • Tourism Marketing
  • Violence Narration
  • Viral Advertising

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Recep Yilmaz, Ph.D., has been working as an Assistant Professor at Ondokuz Mayis University, Faculty of Communication, Public Relations and Publicity Department since 2015 February. Dr. Yilmaz has co-authored six books (Handbook of Research on Effective Advertising Strategies in the Social Media Age, Tradional and Digital Advertising in 150 Questions, Techniques for Scriptwriting, Advertising in 99 Questions, Keywords in Advertising, Leadership and its Contemporary Dimensions) and has published numerous papers in several journals, conference proceedings and chapters in edited books since he got his MA. His major is Narrative Theory and Advertising. He also has studies on theotretical and literary communication. Some of the graduate courses he has given are "Narration in Literature, Cinema and Advertising", "Historical Development of Communication Science" and "Globalization of Financial Institutions and Digital Advertising".