Transmogrifying to Sustain Stimulating Potency

Transmogrifying to Sustain Stimulating Potency

Anant Deogaonkar (Shri Ramdeobaba College of Engineering and Management, India) and Sampada Santosh Nanoty (Maharaja Sayajirao University, India)
Copyright: © 2020 |Pages: 7
DOI: 10.4018/978-1-7998-2728-3.ch008
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This chapter focuses on exploring the practical implications of sustainability initiatives effectively through the efficient utility of technology by strengthening the marketing practices and ensuring the ease of sale. This is inevitable for standardizing the marketing practices that are globally acceptable.
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The Re-Commerce Today

The world of fashion so glamorous, so lustrous, is turning out to be futuristically disastrous”. On an average the maximum life of a garment is measured to be approximately that of four to five years. The scrap generated by a person in his / her lifetime on an average sums up to be 90 to 100 tons. Out of the generated scrap, substantial quantity is not recycled even though 90% to 95% of it is capable of being recycled. This precludes and barricades the cardinal necessity of the efficacy of re-commerce in the fashion industry. Lately, minuscule developments are observed in the thrift stores. People have been somewhat meagerly attracted towards the concept of thrift stores. But re-commerce in the fashion industry is merely limited to these thrift stores (new circular business models specifically by Ellen MacArthur Foundations Make, n.d.).

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