Using Info-Graphics in Raising Consciousness to Confront the Newly Discovered Coronavirus (COVID-19): A Descriptive Study

Using Info-Graphics in Raising Consciousness to Confront the Newly Discovered Coronavirus (COVID-19): A Descriptive Study

Marwa Moustafa Shemies
DOI: 10.4018/978-1-7998-8973-1.ch011
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The main purpose of this chapter is to study using infographics in raising consciousness to confront the newly discovered corona virus (COVID-19). This will be achieved by using a combination of qualitative and quantitative methods. Thus, a guide of semiological analysis and a questionnaire were structured and validated by four experts in public relations and advertising specialty to analyze infographics and collect data from the field and to find the relation between infographics design and the level of Egyptian citizen conscience of the pandemic. The main definitions, which are infographics, consciousness, and COVID-19, were identified. The research findings were illustrated by issues of hierarchy of effects theory. The main findings demonstrate that well designed infographics led to a rise in consciousness, and that's where the Egyptian Ministry of Health and Population has succeeded.
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“On 31 December 2019, the WHO was informed of cases of pneumonia of an unknown cause in Wuhan City, China. A novel corona virus was identified as the cause by Chinese authorities on 7 January 2020 and was temporarily named (2019-nCoV). On 30 January 2020, Dr Tedros Adhanom Ghebreyesus, WHO Director-General, declared the novel corona virus outbreak a public health emergency of international concern (PHEIC), WHO's highest level of alarm” (WHO, 2021, para. 3).

Depending on this situation, needs emerge to study different aspects of this newly discovered virus, and knowing its repercussions on our lives. This chapter will be a part of the efforts to study one aspect of pandemic and contribute to raising consciousness, illustrating findings through theoretical issues of hierarchy of effects theory.

The objectives of the chapter are:

  • Shedding light on contributions of Egyptian Ministry of Health and Population in the field of raising consciousness of COVID-19.

  • Identifying Egyptian citizens’ response to the Egyptian Ministry of Health and Population contributions to raise consciousness of COVID-19.

  • Analyzing info-graphics as a part of Egyptian Ministry of Health and Population contributions to raise consciousness of COVID-19.


Background And Literature Review

Research Topic and Definitions

The current chapter focuses on studying using info-graphics in raising consciousness to confront newly discovered corona virus (COVID-19): A descriptive study.

Through this topic, the author will determine the main three definitions of this research, these three definitions are:

Firstly, the Info-graphics: “Info-graphic is a portmanteau of the words (information) and (graphic). In essence, an info-graphic is a form of visual communication meant to capture attention and enhance comprehension” (Richie, Josh,2021).

Secondly, the Consciousness which “refers to your individual awareness of your unique thoughts, memories, feelings, sensations, and environments. Essentially, your consciousness is your awareness of yourself and the world around you. This awareness is subjective and unique to you” (“What is the best definition of consciousness?”,2021, para. 1). Also, “Consciousness is the function of the human mind that receives and processes information, crystallizes it, and then stores it or rejects it with the help of the five senses, reasoning ability of the mind, imagination and emotion and memory” (“Consciousness”, 2021, para.2).

Thirdly, the Corona virus disease or “COVID-19”. it is the disease caused by SARS-CoV-2, the corona virus that emerged in December 2019” (Sawer, Lauren M.,2021).

Key Terms in this Chapter

Home Isolation: Procedure that applying on infected people to prevent them from spreading diseases.

Narration: Voice over communicational product commonly video; using it to entertain the audience and help them to understand the content.

Bulling: Type of psychological offence which causes many difficulties to the persons who suffers from it, may cause extreme response such as committing suicide.

Vaccine: Kind of drugs which are used to prevent spreading diseases, specially the dangerous ones. Its importance emerges in times of pandemics.

Blue Color: One of wide range of colors in cold colors category, distinguished with its originality. Thus, we can derive many colors from it, help us to feel relaxation, so social marketer using it to create logos or posters backgrounds.

Logo: Kind of special designed pictures to create organization identity and it is easy to remember.

Social media: New branch of mass communication that helps people to communicate and exchanging viewpoints, so they can be the easiest way to persuade audience about any issue, and raise their consciousness.

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