Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Advertisement Narrative Generation

Chapter 3
Internal and External Narrative Generation Based on Post-Narratology: Emerging Research and Opportunities
Advertising has been one of the most important targets since the first step of the author’s narrative generation study. Research into narrative analyses and advertising-specific narrative generation systems has continued since the first design and implementation of the proposed advertising narrative generation system. One of the reasons for this is that it is relatively easy to analyze and generate advertisement works because advertisement narratives compress rich narrative rhetoric and diverse narrative techniques generally in a short story or plot.
Published in Chapter:
An Analysis of Advertisements for Narrative Generation
Copyright: © 2020 |Pages: 73
DOI: 10.4018/978-1-5225-9943-2.ch003
Abstract
This chapter focuses on an advertisement analysis from the author's previous narrative analyses. The advertisement analysis is based on the idea of “advertisement as a narrative.” In particular, this chapter first introduces the previous fundamental attempts for a study of advertisement narrative generation systems. This was planned as an application of a narrative generation study and has continued in advertisement analyses and in the design and implementation of experimental systems from two viewpoints: the macro framework and the methods introducing brands into advertisements. In the next, central part of this chapter, the author describes in detail the analysis of television commercial strategies based on three regular or ordinary strategy types and nine irregular or extraordinary strategy types. This study has been applied to the development of advertisement narrative generation techniques in the subsequent research. The last part of this chapter mentions the systematization's topic.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR