What is Health Knowledge

This chapter intends to analyse the moderate effect of individual anxiety and gender derived by the pandemic crisis regarding health importance, health knowledge, and health consciousness of the individuals. A quantitative methodology was adopted with data collected from a questionnaire survey. The conceptual models and associated hypotheses were tested with a sample of 243 respondents. Data were analysed through a mediate-moderate model using a Hayes PROCESS macro. Findings show that health consciousness and knowledge affect health importance, health knowledge mediates the relation between health consciousness and health importance, for women health is more important than for men, and anxiety moderates and increases the relation between health consciousness, health knowledge, and health importance.