What is Behavioral Public Policy

Since the latter half of the 1990s, various policy methods to replace government regulations have been studied in Western countries. Among the trends, in recent years, international organizations such as the Organization for Economic Cooperation and Development (OECD), the European Commission (EC), and the United Nations Conference on Trade and Development (UNCTAD) have considered introducing behavioral public policy as a new policy method, substituting for governmental regulation. This article reviews the status of behavioral public policy being introduced in each international organization. Furthermore, we compare and verify the stages of behavioral public policy in terms of consumer protection policy in each international organization in the telecommunications market, based on a literature review.