The Kyrgyz and Kazakh people’s dwelling that took an essential place in their nomadic lives. Bozui emerged as a result of nomadic culture of the Kyrgyz and Kazakh people, that has thousands of years of history. The Kyrgyz people who resided in Alatoo steppes created this type of dwelling made of easily transported wood and felt to construct or deconstruct it in a short time. Bozui is constructed of several parts such as its tunduk (roof), kerege (joist), kiyiz (felt) etc. Until the first half of the 20th century the Kyrgyz lived in bozuis. Nowadays, Kazakh and Kyrgyz people living in cities consider bozui as a cultural value, and usually use it during mourning. When a person dies, the bozui is set up and the body of the dead is put inside. Then, special rituals are held, like cutting an animal, making pray for the dead, etc.
Published in Chapter:
Global Narratives in Asian Countries
Ömer Çakın (Ondokuz Mayıs University, Turkey)
Copyright: © 2019
|Pages: 18
DOI: 10.4018/978-1-5225-5357-1.ch003
Abstract
In recent years, transmedia storytelling has gained a new dimension along with developing technologies. In Central Asian countries, where local values are strongly observed, the extent of local values' impact on transmedia storytelling has been a considerable dispute. In this chapter, the application of the concept of transmedia storytelling and transmedia narratives in advertising campaigns in Kazakhstan and Kyrgyzstan was explored. In the theoretical part of the research, the application of transmedia storytelling and transmedia narrative in narrative advertisements was examined. In the practical part of the research, a qualitative research was carried out to investigate the advertising campaigns realized in the framework of transmedia storytelling in Kazakhstan and Kyrgyzstan. In the survey of established advertising campaigns, the implementation form of a transmedia narrative has been examined, and evaluated through the transmedia narrative perspective.