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What is Connected Customer

Chapter 83
Encyclopedia of Information Science and Technology, Third Edition
Customers tend to be constantly online both in in-store environments and out-of-store; in-store, the customers can check prices, alternative channels and product features; out-of-store, the customer can make spontaneous purchases or show interest of purchasing, providing retailers with sales opportunities.
Published in Chapter:
Omni-Channel Retail Information Systems
Torben Tambo (Aarhus University, Denmark)
Copyright: © 2015 |Pages: 9
DOI: 10.4018/978-1-4666-5888-2.ch083
Full Text Chapter Download: US $37.50 Add to Cart
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