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What is #ConnectedYouthBrazil Research

Chapter 11
Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas
#JuventudeConectadaBrasil is a complex and innovative research regarding multiple dimensions with a mix of quantitative and qualitative methodologies, as a survey interviewing 1,400 respondents aging between 16 and 24 years old and integrating different social classes in the whole country.
Published in Chapter:
#ConnectedYouthBrazil Research: Emerging Literacies in a Hyperconnected Society
Brasilina Passarelli (School of Communications and Arts, University of São Paulo, Brazil) and Fabiana Grieco Cabral de Mello Vetritti (University of São Paulo, Brazil)
Copyright: © 2016 |Pages: 21
DOI: 10.4018/978-1-4666-8740-0.ch011
Abstract
A new logic emerged in the hyperconnected contemporary society, contributing to a new kind of social agent. The emergence of social networks evolved to a diverse agents' profile, especially among the connected youth. To understand better this context a study was conducted focusing the opportunities, changes and trends of Brazilian connected youth behavior in the digital age, considering four research areas: social attitudes, education, entrepreneurship and activism. Entitled #ConnectedYouthBrazil, the research is complex and innovative in multiple dimensions with a mix of extensive quantitative survey and qualitative methodological approach, which included Internet monitoring (E-Meter), in-depth interviews and focus groups. The main research results presented in this chapter can inspire further discussion on the connected youth.
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