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What is Consumer-Centered Perspective

Chapter 225
Encyclopedia of Information Science and Technology, Third Edition
It consists of a vision focused on the improvements of the innovation process, by considering consumers as a source of ideas, suggestions, creative proposals and involving them as active participants into the entire design process.
Published in Chapter:
Immersive Technologies for Interactive Store Design
Eleonora Pantano (University of Calabria, Italy & Technical University of Eindhoven, The Netherlands)
Copyright: © 2015 |Pages: 9
DOI: 10.4018/978-1-4666-5888-2.ch225
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