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What is Cultural Communication

Encyclopedia of Information Science and Technology, Fourth Edition
The application/adaptation of communication theories, mechanisms, methods and tools in cultural organizations.
Published in Chapter:
Effective Cultural Communication via Information and Communication Technologies and Social Media Use
Androniki Kavoura (Technological Educational Institute of Athens, Greece) and Stella Sylaiou (Aristotle University of Thessaloniki, Greece)
Copyright: © 2018 |Pages: 12
DOI: 10.4018/978-1-5225-2255-3.ch607
Cultural organizations need to adopt contemporary methods and ways of communication for heritage management. Raising people's interest for cultural heritage may take place via the implementation of innovative communication tools that allow for engagement to take place. Research though has shown that cultural organizations are more reluctant than firms are to implement a two-way communication process with new technologies and social media. Do cultural organizations employ Information and Communication Technologies (ICTs) and social media in an interactive approach? This chapter aims to illustrate the significance that should be attributed to innovation through the use of technology for communication purposes by cultural organizations. The way communication trends take place in the field of cultural management and communication is presented, along with an overview of the technological outlook that can be invaluable. The use of innovative communication tools that are employed by cultural organizations for their communication strategies has been little researched as a topic. This study aims to add to the literature on the use of social media, mobile devices and ICTs by cultural organizations.
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