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What is Information Expectancy

Chapter 3
Critical Issues Impacting Science, Technology, Society (STS), and Our Future
The degree to which a user believes his/her behavior will help him/her attain gains in seeking and exchanging information.
Published in Chapter:
Digital Social Networking: Risks and Benefits
Suparna Dhar (RS Software, India), Indranil Bose (Indian Institute of Management, India), and Mohammed Naved Khan (Aligarh Muslim University, India)
Copyright: © 2019 |Pages: 28
DOI: 10.4018/978-1-5225-7949-6.ch003
Abstract
Digital social networking (DSN) sites such as Facebook, Twitter, LinkedIn, WhatsApp, Instagram, Pinterest, among many others have garnered millions of users worldwide. It is an instance of information and communication technology that has brought about changes in the way people communicate, interact, and affected human lifestyle and psyche across the world. Some people have become addicted; some see this as beneficial, while others are skeptical about its consequences. This risk-benefit paradox of DSN flummoxes academicians and practitioners alike. This chapter discusses the social and organizational and business risks and benefits of DSN. It goes on to provide a timeline of the evolution of DSN sites, enumeration of typical characteristics of DSN sites, and a systematic comparison of offline and digital social networking. The chapter intends to serve as a cornerstone towards developing a framework for organizational strategy formulation for DSN.
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