What is Direct Traffic

For the past decade, the Tanzanian government has started implementing m-government initiatives. However, little is known about the factors surrounding m-government adoption in Tanzania. Consequently, some m-government services have been successfully adopted while others are still struggling (having a low level of adoption). In this chapter, the authors investigate critical success factors (CSFs) that favor the adoption of m-government services from a web analytics point of view. The results show that inspecting the web analytics data from multiple viewpoints and varying levels of detail, gives insights on the CSFs towards the adoption of m-government services. The findings suggest that perceived usefulness, user needs, and usability favor the adoption of one m-government service over the other. Moreover, factors like the loading time of the service, the number of requests, and bounce rate seem not to have an effect.