What is E-Interview

The chapter will instruct readers into the fundamentals of online social research, filling a vital, instructional gap in the literature. After a summary of the theoretical path towards digital ethnography and a description of the discipline's overall strengths, the chapter will begin a practical breakdown of the research planning and execution processes. This will follow the following steps: preparation and entrée, sample design, quantitative and qualitative methods of data collection, and ethical considerations. All the above will be informed by the researcher's own experience and will be geared towards under- or post-grad anthropology and ethnography students with some experience with online spaces.