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What is Efficient Consumer Response (ECR)

Encyclopedia of Information Communication Technology
The joint trading and industry working towards a more efficient and productive answer to consumer demand and the removal of unnecessary costs from the supply chain. It’s characterized by the emergence of collaborative management in the supply chain.
Published in Chapter:
Leveraging Supply Chain Management in the Digital Economy
Mahesh S. Raisinghani (TWU School of Management, USA)
Copyright: © 2009 |Pages: 6
DOI: 10.4018/978-1-59904-845-1.ch069
A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. In other words, supply chain encompasses all of the activities associated with moving goods from raw-materials stage through to the end user. The information systems needed to monitor all of these activities are a critical part of the mix. Successful supply chain management (SCM), then, coordinates and integrates all of these activities into a seamless process. It embraces and links all of the partners in the chain. In addition to the key functional areas within the organization, these partners include vendors, carriers, third-party logistics companies, and information systems providers.
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Product Assembly, Sales, and Marketing
A strategy to improve the level of service offered to consumers by cross-supply chain cooperation by retailers, wholesalers, manufacturers and suppliers.
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Organizational Components That Explain Profitability as a Key Factor of Competitiveness: Colombian SMEs' Case
It is directed towards the improvement in meeting the real demand by customers, through an automatic stock replacement system at the sales points ( Pires and Carretero, 2007 , p. 126).
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