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What is Fan Economy

Multidisciplinary Perspectives on Media Fandom
The economic value that fans create.
Published in Chapter:
Digital Fandom Overseas: How Do Turkish Television Fans in Latin America Do It All?
Pınar Aslan (Üsküdar University, Turkey)
Copyright: © 2020 |Pages: 14
DOI: 10.4018/978-1-7998-3323-9.ch007
This study deals with Latin American fans of Turkish television series within the context of digital fandom and convergence culture. With the rise of internet technologies, the spread of the television series has become easier on a global scale, and this process leads to a rather more multifaceted world where Latin American audiences are not compelled to Latin American telenovelas anymore; they can even become devoted fans of Turkish television series that are quite successful worldwide. In this chapter, the transformation of television series fandom is analyzed through the case study of Latin American fans of Turkish television series. The way they become fans and contribute to the sustainability of the success of Turkish television series in the region and worldwide through fan labor is studied in detail. Since Turkey has become the second exporter of television series right after the United States, such a study aims to come up with a roadmap on the transformation of fandom presenting future directions for further study.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Celebrity and Influencer in a Fan Economy: Unfolding the Fans' Roles in Enhancing Endorsement Effects
Fan economy is an operational mode that focuses on the customers’ emotional capital and leverages their loyalty towards a celebrity or brand to obtain economic and social benefits. Different from the traditional economy, consumers are taking a leading role in a fan economy.
Full Text Chapter Download: US $37.50 Add to Cart
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