What is Hybrid Management

Co-production is increasingly outlined as an approach for operationalizing the shift from new Public Management to New Public Governance. In particular, the literature discusses the implications of co-production on frontline staff and the change in relations to citizens. This chapter focuses on a less developed area, namely the implications of the co-production turn on management. Specifically, the authors focus on how Karl Weick's notion of sensemaking when operationalized into sensemaking-tools is helpful in facilitating an organizational change towards co-production. The application of sensemaking as a processual approach to co-production leads to a discussion of how management in public organizations seems to be evolving into what can be termed hybrid management.