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What is Influencer Hierarchy (Sociopolitical)

Handbook of Research on Civic Engagement and Social Change in Contemporary Society
A structure of discourse where popularity or de facto leadership is associated with the loudest voices or the most retweeted, reposted, or re-disseminated communications/content from an individual or group of individuals who may ‘lead’ in the emergence and mobilization phases of a movement.
Published in Chapter:
Networked Protests: A Review of Social Movement Literature and the Hong Kong Umbrella Movement (2017)
Emily Stacey (Rose State College, USA)
DOI: 10.4018/978-1-5225-4197-4.ch020
Abstract
This chapter explores social movement theories and attempts to modernize and explain contemporary movements with consideration of the digital tools being utilized by citizens on the ground. The ability to transcend borders and traditional boundaries using digital media, to facilitate international participation and develop communication, and the dissemination of information and coordination among activist networks around the world is hugely important. This chapter asserts that modern contentious collective actions and contemporary movements have received an infusion of autonomy and grassroots energy fueled by digital technologies, and social networking platforms.
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