Is one of the rather important fields of activity of public diplomacy, which came in to being for the first time with traditional media tools such as radio and television, but since then its range has expanded substantially to include digital media medium, such as the internet and social media platforms. Broadcasting activities that cross national borders are important in conveying the arguments specific to a country, their attractions, cultures, and values to target publics, and in combating disinformation. Thus, many countries with global and regional ambitions broadcast not only in globally spoken languages, but also in local languages depending on their target countries.
Published in Chapter:
Turkish Public Diplomacy: Current Understanding, Actors, and Applications
Copyright: © 2023
|Pages: 23
DOI: 10.4018/978-1-6684-9161-4.ch001
Abstract
This study aims to analyze the current understanding, actors, and applications in Turkish public diplomacy of today. As an essential part of Turkish foreign policy to become both a formidable power in its region and a global actor, Turkish public diplomacy has seen a rapid rise in terms of its development since the early 2000s, becoming more institutionalized while increasing the number of applications. This chapter reviews and evaluates the current features of the afore-mentioned development and its outlook through scientific papers and arguments on Turkish public diplomacy, and the activities of Turkish institutions dealing with the selfsame subject. To this end, it utilizes qualitative research methods of literature review, document and descriptive analysis, with the hopes of contributing to the current international literature on the current outlook of Turkish public diplomacy.