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What is John Merchant

Handbook of Research on Culturally-Aware Information Technology: Perspectives and Models
has over 20 years teaching graduate and undergraduates in California, Virginia, and the U. S. Air Force Academy. He has been a visiting professor to Japan, Ireland, France, and South Korea. He has lived in, taught in, and/or worked in over 20 countries. He is currently an Emeritus Professor of Strategic Management in California.
Published in Chapter:
Diversity Orientation and Cultural Differences in the Implementation of Information Technology
Sylnovie Merchant (Argosy University, USA) and John E. Merchant (California State University, USA)
DOI: 10.4018/978-1-61520-883-8.ch002
Abstract
While there has been a great deal of research on the application and implementation of Information Technology (IT), there is less research on the variables which can contribute to the successful strategic implementation of IT Strategy and its relation to the cultural/work values of the people involved in the implementation. This chapter presents a model that outlines an approach to consider in relating the correlation of IT Strategy and implementation to the Culture and Work values of the individuals in a particular cultural setting. Surveys were administered to working adults in Hong Kong, Taiwan, China and the United States in an attempt to determine how culture would dictate their attitude to IT issues. Questions were asked in order to capture their orientations in the work environment as well as what factors would be motivators to them in a work environment. Through chi-square and ANOVA tests, it was found that significant differences existed.
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