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What is Narb

Chapter 35
Encyclopedia of Information Science and Technology, Fourth Edition
As stated by the World Future Society on their Web site ( http://www.wfs.org/futurist/january-february-2013-vol-47-no-1/tomorrow-brief/wordbuzz-narbs AU35: URL Validation failed because the page http://www.wfs.org/futurist/january-february-2013-vol-47-no-1/tomorrow-brief/wordbuzz-narbs points to a restricted resource (HTTP error 403). ): “Narrative bits, or “narbs,” refer to small bits of information in the digital universe that, when collected, tell an otherwise untold story. The term is credited to Wake Forest University communication professor Ananda Mitra, who believes that narbs offer a way to turn massive amounts of social communication into a tool for predicting behavior and reactions.”
Published in Chapter:
Managing and Visualizing Unstructured Big Data
Ananda Mitra (Wake Forest University, USA)
Copyright: © 2018 |Pages: 12
DOI: 10.4018/978-1-5225-2255-3.ch035
Abstract
One of the most common terms that is used in a significant amount of popular and scholarly discussion is “Big Data.” As pointed out earlier, the term has a dubious history and different people claim ownership (see, e.g., Mitra, 2014). What remains true of the notion of Big Data is that it exists. With the increasing rate at which institutions and individuals are digitizing many different kind of information the amount of data can only go up in volume. Therefore, Big Data has become an object of analysis for a variety of groups, from academics to marketers, all of whom are interested in understanding how Big Data could provide highly granular information about people.
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